Marketing Content Coordinator

Position Summary
The Marketing Content Coordinator is responsible for the development and execution of inbound and outbound external marketing content that supports the business goals and objectives of the organization. The Marketing Content Coordinator will author content that builds brand awareness and creates action by informing, educating, instructing and entertaining our target audience across multiple channels, create and produce collateral, take ownership from conception to implementation, and participate in campaign review and ongoing refinement.

Other Essential Duties and Responsibilities
• Support all stages of the customer journey by creating valuable content that generates leads and engages distributors through a variety of channels
• Serve as a central writer for email, including copywriting, image sourcing / design / branding, segmentation, A / B testing, optimization and implementation of best practices
• Develop and refine promotional content for pre- and post-event touchpoints, and execute best practices
• Aid in the promotional execution of customer incentives and create custom material for a segment of our managed distributors
• Create educational resources and helpful tools like checklists, guides and FAQs
• Draft social media content, source imagery and coordinate posting, as well as implement best practices and plans to increase and connect with followers
• Produce and publish website content
• Bring ideas to the table and collaborate with team members to gather unique perspectives in order to maximize the effectiveness of our tactics
• Establish and maintain cross-functional relationships with internal stakeholders, business partners and vendors
• Adopt and act by our culture code

The Marketing Content Coordinator may perform other duties as assigned in order to meet business needs. These functions may be reassigned to other employees as part of a “Reasonable Accommodation” under the ADA.

Qualifications
The ideal candidate is a highly motivated, innovative individual who is not only a great writer but has a passion for creating impactful content that strengthens the relationship between a customer and a brand and can accomplish this objective for a variety of audiences and channels. The following competencies and experience are expected in a qualified candidate:

Competencies
• A versatile writer, who can quickly switch from promotional to technical writing and structure content so that it’s easy to read and scan
• Grasp of WIIFM writing style: "What's in it for me?"
• Ability to write for different purposes (e.g. email, social websites, sales collateral, business announcements, etc.)
• Understanding of Associated Press style
• Awareness for and comfort with a review and editing process that’s often conducted with multiple subject
matter experts
• Proficiency in Adobe Creative Suite
• Ability to choose imagery that conveys thought provoking, inspiring or memorable concepts
• Capable of excelling under tight deadlines
• High attention to detail and organization

Education / Experience
• Bachelor’s degree in Marketing, Communications, Journalism or related field
• Two years of experience in a marketing-related position where writing email content was a primary responsibility
• Exposure to marketing principles, lead generation practices and how content fits into an overarching marketing strategy preferred

Initial Application Requirements*
1. Cover letter
2. Resume
3. Writing samples that demonstrate ability to build brand awareness and create action
4. Completed employment application

* Other requirements may follow during the interview process

 

How To Apply

To learn more about the position and apply online, CLICK HERE. Qualified candidates should also be prepared to submit a resume and cover letter during the application process.